National Men's Grooming Day
the third Friday in August (since 2007)
American Crew in 2007
Beauty & Cosmetics
Oiled beards, trimmed eyebrows, and shampooed, conditioned, and pomaded hair are some of the most common ways men groom themselves. American Crew—"the leading maker of men's professional grooming products"—launched National Men's Grooming Day in 2007. On the day, salons and barbershops are encouraged to host grooming events geared towards men, to offer salon services for men, and along with grooming companies, are encouraged to offer discounts on men's grooming products. Men are encouraged to buy and use grooming products and to incorporate style and better grooming practices into their daily routine.
The classic era of men's grooming—when many men were particular about their appearance, the men's grooming industry was strong, and men's barbershops proliferated—lasted from the 1920s to the 1950s. It gave way to a time when men were groomed at salons that were mainly geared towards women. A shift back in favor of men's grooming began around the start of the twenty-first century when more men's grooming products went back on the shelves, and more barbershops and salons geared towards men opened. At the forefront of the movement was American Crew, the men's grooming products company that created National Men's Grooming Day. They and other men's grooming companies, men's barbershops and salons, and men who focus on their grooming celebrate National Men's Grooming Day today!
How to Observe National Men's Grooming Day
Some ways you could celebrate the day include:
- If you are a man, make an effort to focus on grooming, not just today, but throughout the year. Buy some grooming products—such as from American Crew—and visit a barbershop, salon, or spa for men.
- If you are a woman, treat a man in your life to some men's grooming products or a trip to a barbershop or other men's grooming destination.
- If you are part of a barbershop, salon, or men's grooming company, host men's grooming events, offer services for men and provide discounts.