33 Flavors Day
annually on March 3rd
33 Flavors Day is dedicated to ice cream! Some sources say that the holiday takes place on the anniversary of the opening of the ice cream shop, Baskin Robbins. Baskin Robbins is known for its 31 flavors, not 33, so it is unclear why the day is called 33 Flavors Day.
In 1945, Irvine "Irv" Robbins opened Snowbird Ice Cream in Glendale, California. The following year his brother-in-law, Burton "Burt" Baskin, opened an ice cream shop as well. They joined together as Baskin-Robbins in 1953. Baskin Robbins soon became known for their 31 flavors—one for each day of the month. Baskin Robbins also became popular for handing out small pink spoons to customers, so that they could try flavors before buying. By the mid-1960s there were 400 locations in the United States, and they went international in the 1970s, with stores opened in Japan, Saudi Arabia, Korea, and Australia. Today they are the world's largest ice cream specialty shop chain, which more than 7,800 locations in 50 countries. Although they are known for their 31 flavors, since their founding they have created more than 1,300 ice creams.
How to Observe 33 Flavors Day
Celebrate the day by trying many flavors of ice cream! The best way to do so is to head to a Baskin Robbins location. Among the flavors you try today, see if you can get to all of Baskin Robbins' original 31 flavors. You can also pick up some Baskin Robbins ice cream at a grocery store to eat at home.