Cyber Monday takes place on the Monday after Thanksgiving, and is the largest online shopping day of the year in the United States. The term was coined by Ellen Davis of the National Retail Federation, while working with Scott Silverman and others, at Shop.org. In 2005, shortly before Thanksgiving, Shop.org put out a press release highlighting the growing amount of sales that took place on the day. Research from 2004 had shown that the day was the 12th largest online shopping day of the year. After the term made its debut, it has been used as a marketing tool by retailers, and the public has embraced the day. As of 2017, sales have increased each year since its inception, transforming the day from the 12th largest online shopping day, to the largest. In 2006 there were $610 million of sales on the day, and in 2016 there were $3.45 billion in sales, marking the first time online sales had passed $3 billion on a single day in the United States. Half or more of the sales from the day are from work computers, suggesting that consumers still want to do more shopping after Black Friday, want to take advantage of the days' deals, or want to hide the gifts they are buying for family members.
How to Observe
Celebrate the day by buying something online! Support small online retailers, or check at cybermonday.com for deals. Although it may be tempting, it's probably a good idea to do you Cyber Monday shopping while at home, not while you are at work.