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Love Your Body Day

The entertainment, cosmetics, fashion, and dieting industries, and media such as television and magazines, pressure young women to achieve an unattainable body image. They objectify and sexualize them, tell them their primary function is to be admired and desired for their looks, and tell them that their body always needs improvement. The beauty criteria imposed upon women and girls are narrow, unrealistic, and sometimes even hazardous to health. Love Your Body Day is for fighting back.

Started by the NOW Foundation in 1998, Love Your Body Day is a day that challenges "the unrealistic beauty standards and gender stereotypes promoted by the media, Hollywood and the fashion, cosmetics and diet industries," and "a day when women of all sizes, colors, ages and abilities come together to celebrate self-acceptance and to promote positive body image." Events that raise awareness about body image and women's health issues are hosted across the United States by NOW advocates and women's advocates. Since 2012, Love Your Body Day has been part of the NOW Foundation's Love Your Body Campaign.

How to Observe Love Your Body Day

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