National Sunkist Citrus Day
Observed
annually on March 1st (since 2023)
Dates
Founded by
Sunkist on February 22nd, 2023
Tags
Food & Drink
Fruits & Vegetables
Hashtags
Sources
https://sunkist.com/en-us/press-room/march-1st-is-national-sunkist-citrus-day-a-fresh-opportunity-to-drive-sales
https://sunkist.com/en-us/press-room/sunkist-celebrates-130-years-as-a-grower-owned-cooperative-with-national-sunkist-citrus-day
https://sunkist.com/en-us/press-room/sunkist-launches-sunkist-matchmakers-the-ultimate-culinary-challenge-with-a-citrus-twist-for-upcoming-national-sunkist-citrus-day
https://web.archive.org/web/20250303225030/https://www.sunkist.com/nationalsunkistcitrusday/
https://www.supermarketperimeter.com/articles/9346-sunkist-to-celebrate-130-years-on-sunkist-citrus-day
Sunkist Growers started National Sunkist Citrus Day in 2023 to celebrate its 130th anniversary, and the day has continued to be observed since. It "honors the rich history of California citrus," "recognizes the legacy of multi-generational, family-owned Sunkist citrus farms," and "celebrates the many health and wellness benefits that Sunkist citrus provides." Sunkist Growers has sometimes organized special promotions related to the day.
An "Orange Day" started being observed in Southern California in the early 1900s, often being held in March. Sunkist worked to have the day associated with the brand, beginning to advertise for it in 1908. (The day lasted into the 1920s.) The Southern California Fruit Exchange was formed in 1893, bringing together regional growers. Its name was changed to Sunkist in 1908, and then to Sunkist Growers in 1952. It is the oldest agricultural cooperative in the United States. Today, its legacy is celebrated with National Sunkist Citrus Day!
How to Observe National Sunkist Citrus Day
Sunkist Growers have suggested taking part in the following ways:
- Learn about the different varieties of citrus.
- Take part in kid's activities at Peel Good Citrus.
- Head to a local grocery store and purchase a variety of citrus products and have a tasting party with your friends.
- Have a food or drink made with citrus at your favorite food joint.
- Try a new recipe using Sunkist citrus fruits.
- Share your favorite citrus recipe or wellness hack and give Sunkist a shout-out on social media using #NationalSunkistCitrusDay.
You could also visit the Sunkist Growers website to see if they have any special promotions in honor of the day. Also, make sure to follow them on Instagram.


