National Hot Breakfast Month

National Hot Breakfast Month is observed throughout February as an invitation to enjoy warm breakfast foods instead of cold cereal. The month-long observance is associated with the Jimmy Dean Foods division of the Sara Lee Corporation, which produced heat-and-serve breakfast dishes, including Jimmy Dean Brand Sausage. According to one account, the company promoted the observance after noting that more than 60% of Americans ate cold cereal or another non-hot breakfast each day. Read MrBreakfast.com’s overview of breakfast holidays.

The holiday’s origins are uncertain. One account says it was created by the Jimmy Dean Foods division, while another says that some accounts place its declaration in the 1970s by the Jimmy Dean Meat Company, possibly after Jimmy Dean instructed his marketing team to encourage hot breakfasts. The latter account also notes that the observance’s beginnings cannot be definitively traced. Read the discussion of National Hot Breakfast Month’s history.

How to Observe National Hot Breakfast Month

Celebrate by starting the day with a hot breakfast. Prepare eggs, pancakes, waffles, sausage, or a breakfast casserole, or enjoy a warm breakfast sandwich or bowl. You can also try a new hot breakfast dish and share the meal with family or friends.

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