Auntie's Day, started by Melanie Notkin, founder of Savvy Auntie, honors aunts and celebrates the relationship between aunts and their nieces and nephews. Not only are "aunties by relation"—or ABR's—honored, but "auntie's by choice"—or ABC's—those who have aunt-like relationships with the children of their friends. Godmothers are honored as well. All of these women nurture, inspire, and give generosity and love.

Auntie's Day, also known as Savvy Auntie's Day, is observed next on Sunday, July 26th, 2020. It has been observed the fourth Sunday in July since 2009.

How to Observe

If you are a niece or nephew, honor your aunts and aunt figures today. Call them, send them a card, give them a gift, take them out for dinner, or spend the day with them. If you are an aunt, today is for you. Treat yourself and spend the day however you please.

Occurrence Patterns

ObservedFirst YearLast Year
the fourth Sunday in July2009-



Alternate Names

  • Savvy Auntie's Day


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