Totally Chipotle Day

Totally Chipotle Day celebrates the chipotle pepper each year on May 5. Despite the name, the day is about the ingredient—not the restaurant chain. Chipotle is a jalapeño that has been ripened, smoked, and dried, creating a pepper with a distinctive smoky flavor and moderate heat. It can be used in salsas, marinades, sauces, soups, and many other dishes. Nuestro Stories describes the pepper’s Nahuatl name and its connection to the meaning “smoked chile pepper.”

The holiday’s May 5 date coincides with Cinco de Mayo, but the exact reason for the pairing is not documented. The event data identifies Totally Chipotle Foods as its organizer; no further origin story for the observance is established in the available evidence.

How to Observe Totally Chipotle Day

Celebrate by cooking with chipotle peppers or chipotle powder. Stir some into a salsa, marinade, sauce, soup, or side dish, or try a Mexican-inspired meal featuring the smoky ingredient. You can also visit a Mexican restaurant and choose a dish that highlights chipotle’s warm, lingering flavor. Adjust the amount to suit your preferred level of heat.

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