National Booch Day
annually on January 15th (since 2019)
KeVita in December 2018
First celebrated in 2019, National Booch Day was created by KeVita, a beverage company, to celebrate kombucha. KeVita sells kombucha under the name Master Brew Kombucha, and also makes Sparkling Probiotic Drinks and Apple Cider Vinegar Tonic. On National Booch Day, they typically put coupons on their website for buy-one-get-one-free kombucha and hold prize contests on their social media pages.
Kombucha originated in China about 2,000 years ago, spread to Japan and Russia, and was popular in Europe in the early twentieth century. A belief that it has many health benefits has led to its rise in popularity in the United States in recent years. An effervescent, fermented drink with a bold taste, kombucha is made from tea—usually black—sugar, bacteria, and yeast. A SCOBY— symbiotic colony of bacteria and yeast—is added to tea and sugar and set aside for a time. It ferments; bacteria and acid form, as does a small amount of alcohol. The drink is sweet but also sour, and has been described as tasting like wine, vinegar, or a fizzy apple cider.
Some claim kombucha has numerous health benefits, but evidence has not been found to support this. Claims include that it dissolves gallstones, thickens hair and brings back its color, helps with weight loss, lowers blood pressure and cholesterol, increases blood circulation, fights aging, fights menopausal symptoms, improves liver function, strengthens the immune system, improves digestion, detoxifies the body, and prevents cancer. Although evidence doesn't support these claims, studies have shown that kombucha lowers cholesterol and blood sugar levels on animals.
There are some elements of the drink that are known to be healthy, however. It contains probiotics, a healthy bacteria, which are known to improve digestion. Additionally, it contains antioxidants and B vitamins. Still, some have experienced negative reactions to the drink, such as an upset stomach, infections, allergic reactions, liver problems, and lactic acidosis. Nonetheless, there is a continued belief that it benefits health, and many enjoy drinking it. We raise a glass with them today.
How to Observe
The day can be observed by drinking kombucha. Before heading to the store to buy some, you could go to the KeVita website to find buy-one-get-one-free coupons made exclusively for the day. You can also buy other brands of kombucha, or learn how to make your own. You can share with others about the day on social media using the hashtag #NationalBoochDay. Entering the National Booch Day Sweepstakes is another way to participate in National Booch Day.