National Frozen Yogurt Week

National Frozen Yogurt Week takes place during the first full week of June and invites everyone to enjoy the cool, creamy, slightly tangy dessert known as frozen yogurt, or “froyo.” The celebration began in 1993, when TCBY (The Country’s Best Yogurt) declared June National Frozen Yogurt Month, the first week National Frozen Yogurt Week, and the first Sunday “Sundae” of June National Frozen Yogurt Day. The International Frozen Yogurt Association’s account likewise identifies TCBY as the organizer of these June observances.

Frozen yogurt is a relatively recent frozen dessert. In the early 1970s, H.P. Hood marketed a soft-serve product called “Frogurt,” introducing yogurt in a form similar to ice cream. Early frozen yogurt was tart and was promoted as a lower-fat alternative to ice cream. TCBY helped popularize the dessert after opening its first shop in Little Rock, Arkansas, in 1981. During National Frozen Yogurt Week, a cup or cone provides a simple way to celebrate the treat—and perhaps to enjoy it with a few favorite toppings.

How to Observe National Frozen Yogurt Week

Celebrate by enjoying a cup, cone, or bowl of frozen yogurt. Try a flavor you have never had, add your favorite toppings, or compare a tart variety with a sweeter one. You can also share froyo with friends or family, host a small tasting, or make frozen yogurt at home.

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