The Inbox Day
the first Friday in February (2012)
the second Friday in February (since 2013)
925 Design in 2012
The Inbox Day was created by 925 Design, a Finnish design company, after their Redesigning 925 project studied the workdays of more than 1000 office employees and found email overload as one of the main problems that workers faced. The results were published in The Workbook, written by Pekka Pohjakallio, 925 Design's CEO, and Saku Tuominen, 925 Design's Creative Director. The Inbox Day challenges everyone to clean up their email inbox, and to start a new habit of keeping it uncluttered, so the mind can be uncluttered as well.
How to Observe The Inbox Day
When participating individually, 925 Design suggests scheduling a time to clean out your inbox of clutter. Start with the oldest message in your inbox and either delete it, deal with it and then delete it if it takes less than two minutes to deal with, or "move it on to your to-do list, calendar, or separate to-do/reply folder." Repeat at a good pace until your inbox is empty. Afterward, let others know how many emails you deleted, and ask how many they have deleted. If you are part of a company, you could organize an internal competition or another event for the day. You could also join the conversation on Twitter with the hashtag #inboxday, or pick up a copy of The Workbook.