National Cinnamon Day
annually on November 1st (since 2019)
McCormick & Company, Inc. on October 30th, 2019
McCormick & Company, Inc., a producer of spices and seasonings, created National Cinnamon Day in 2019. It takes place on November 1, at the start of what McCormick calls #CinnamonSeason—an aptly named season since cinnamon is a favorite spice of the holiday season, being used in numerous holiday foods. McCormick enlisted noted pastry chef Dominique Ansel to create a cinnamon treat for the inaugural celebration. He came up with cinnamon brown sugar animal crackers, which came in a metal box, along with a bottle of ground cinnamon. For the first observance, McCormick also led a national search for people who had the name Cinnamon. McCormick says, "As our most sold holiday spice this time of year, we wanted to give cinnamon the attention it deserves, as well as honor people with this unique name. We're declaring this #CinnamonSeason, and rallying lovers of this flavor everywhere to celebrate the spice rack's unsung hero."
Cinnamon is derived from the bark of trees in the genus Cinnamomum. The most common species of cinnamon in the United States is Cinnamomum cassia, also known as Chinese cinnamon or cassia. Cinnamon is used as a spice, being added to a variety of cuisines to enhance flavor and aroma. The flavor and aroma come from its essential oil, and the main component in it, cinnamaldehyde, as well as from other compounds, including eugenol. Cinnamon is regularly used in baking, and in sweet and savory dishes. Some foods and drinks that often include cinnamon are apple pie, pumpkin pie, butterscotch cinnamon pie, snickerdoodle cookies, cinnamon crescents, french toast, cinnamon raisin bread, cinnamon rolls, sweet potato casserole, and mulled cider.
How to Observe National Cinnamon Day
Celebrate what McCormick & Company, Inc. refers to as "the hardest working spice of the holiday season." Follow McCormick on Facebook and Instagram, and watch for information about this year's observance. Pick up some cinnamon quills (sticks) and cinnamon essential oil. Make a recipe that calls for cinnamon. Perhaps you could try your hand at some of the most popular cinnamon-centric foods, such as cinnamon rolls, snickerdoodle cookies, or pumpkin pie.