Small Business Saturday
the Saturday after Thanksgiving (since 2010)
American Express in 2010
Small Business Saturday is an annual shopping holiday that takes place the Saturday after Thanksgiving, and is a counterpart to Black Friday and Cyber Monday. The day is dedicated to supporting local small businesses. It first took place in 2010, at a time when the economy was recovering from the Great Recession, and it was sponsored by American Express, in partnership with the National Trust for Historic Preservation. American Express still sponsors the day, and there are many other supporters as well. It has grown in popularity over the years. In 2011 the U.S. Senate passed a resolution designating the day as Small Business Saturday, and similar resolutions have been made it subsequent years. By its third year the day was celebrated in all fifty states. "Neighborhood Champions" are business associations, community organizers, and chambers of commerce who organize events to promote Small Business Saturday in their communities. In 2013 there were 1,450 Neighborhood Champions, and by 2016 there were more than 6,700. In 2016 it was also estimated that 112 million people shopped at a small business on the day.
How to Observe Small Business Saturday
Celebrate the day by shopping at small businesses in your community! Small businesses in your area can be found by using the map on the Small Business Saturday website, but this only lists merchants that accept American Express. If you have a small business, materials are available to help promote your store for the day. Engage with social media on the day by visiting the Small Business Saturday Facebook page, and by using the hashtag #SmallBusinessSaturday.