National Love your Produce Manager Day

National Love Your Produce Manager Day, observed annually on April 2, recognizes the people who oversee supermarket produce departments and helps customers appreciate their work. Produce managers choose which fruits and vegetables a store will carry, determine where to source them, place orders, keep shelves stocked, and create displays that make the selection easy to browse.

The holiday was first observed in 2012. According to Winsight Grocery Business, Frieda’s Specialty Produce created it during the company’s 50th anniversary to honor the role of produce managers and their customer service in U.S. supermarket produce departments. The company has also described produce managers as an important link between shoppers’ requests and new products that reach grocery stores, such as unusual fruits and vegetables. The article’s account of the holiday highlights their work in keeping produce available, attractive, and interesting to shoppers.

How to Observe National Love your Produce Manager Day

Celebrate by thanking the produce manager at a supermarket you visit. Ask what is new in the department, learn about the store’s latest selections, or share a request for a fruit or vegetable you would like to see stocked. You can also give the manager a thank-you card or another small token of appreciation, as suggested in National Today’s celebration guide.

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