Cow Appreciation Day®
On Cow Appreciation Day, people wear cow costumes—or even any sort of cow apparel—and head to Chick-fil-A to receive free food. Adults receive a free entrée, and children receive a free kids meal. In 2017, about 1.8 million people participated at over 2,200 restaurants. Why cows? The day honors Chick-fil-A's "Eat Mor Chikin" Cows. They were introduced in 1995 on a billboard, where a cow was sitting on the back of another cow and painting "Eat Mor Chikin." The cows have since been used in advertisements using mediums such as television and the internet, and have even been on water towers.
How to Observe
Celebrate the day by making or buying a cow costume, or simply wearing some cow apparel, and head to Chick-fil-A between opening and 7 p.m. You'll get a free entrée, and if you bring children, they'll get a free kids meal!